4.20.2008

Nintendo uses sex to sell Wii Fit at UK launch


Wii Fit launches in Europe on April 25, and if you're in the UK and keen to try it out before it hits the shops, then get yourself down to London's South Bank on Wednesday, April 23, where Nintendo is holding its official launch.

As with its previous launches, Nintendo has roped in the help of a number of famous faces to market the product. At the UK launch will be model Nell McAndrew, as well as sports presenter Gabby Logan and her husband, Kenny.

The event is being held between 8am and 2pm. Let us know if you plan to head down in the Wii Fit Chat Forums.



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