In further proof that Nintendo is expanding the videogames demographic with the launch of Wii Fit more than any title before it, the firm has paid for a double-page advertising feature that has been included in the most recent issue of The Radio Times - sort of the UK equivalent of TV Guide.
With the tagline "Gyml'll Fix it for You" the advert explains that:
Very clever marketing, indeed...
With the tagline "Gyml'll Fix it for You" the advert explains that:
"You don't need to have a home gym to keep fit - Nintendo's Wii Fit is the ultimate fitness tool the whole family can enjoy. And with exercise this fun, everyone will want to have a go!"
Very clever marketing, indeed...
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