Nintendo's promotional push for Wii Fit has, thus far, been both huge and widespread - and it’s likely to only get bigger. Speaking about the game's marketing to The Wall Street Journal, Nintendo of America's Nintendo of America's executive vice president of sales and marketing, Cammie Dunnaway, was keen to stress that despite a lot of female-orientated ads, Wii Fit is far from "wimpy."
Asked whether Wii Fit's marketing would alienate men and boys, Dunnaway explained:
Do you think Nintendo's advertising for Wii Fit has been the wrong way to go? Let us know in the Wii Fit Chat forums.
Asked whether Wii Fit's marketing would alienate men and boys, Dunnaway explained:
"I don't think so at all. The experiences are so much fun on Wii Fit. The soccer is fun, and the strength training is hard to do. There is nothing wimpy about the product. It will challenge everyone in the household, and that will help keep the product's appeal really strong and broad. So you won't see pink advertising that says: "Hey mom, buy a Wii Fit."
Do you think Nintendo's advertising for Wii Fit has been the wrong way to go? Let us know in the Wii Fit Chat forums.
3 comments:
Pfff. My brother has a wii and its great fun. But please just go to the gym.....
Heh, you're not convinced, then? :)
"Pfff. My brother has a wii and its great fun. But please just go to the gym....."
I'm waiting and seeing..this isn't Wii tennis we are talking about here. Are you sure you know what Wii Fit is?
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