With Wii Fit encouraging gamers around the world to get up and active and selling like nobody's business in the process, Sony and Microsoft bigwigs, understandably, may be getting a bit hot under the collar.
Without the same kind of product, the latter of the two has found another way to build bridges between gaming and fitness - by sponsoring the BGCA's first-ever National Family Fitness Day and placing Konami's Dance Dance Revolution Universe 2 at the centre of it.
Jeff Bell, corporate vice president of Global Marketing for the Interactive Entertainment Business at Microsoft, noted, "Playing Dance Dance Revolution is one of many ways families can get up off the couch and have fun together."
A case of Microsoft attempting to jump on the exercise-gaming bandwagon with a bit of a desperately tenuous connection between its games and the road to physical fitness? Quite possibly.
0 comments:
Post a Comment