5.22.2008

Nintendo: Wii Fit has lasting appeal


Anyone who has taken up a new diet or exercise regime will tell you how, despite being ultra enthusiastic on Day 1, by the time Day 7 rolled around, they'd resorted back to breakfasts of chocolate muffins and waffles.

The same worries have been directed at Wii Fit's lasting appeal, but Nintendo's VP of sales and marketing, Cammie Dunaway insisted to Kotaku that the exer-gaming title very much as staying power:

"Wii Fit incorporated the magic of video games," she said. "You get ranked, you unlock new levels, you can compete against each other, there's a lot of video game hooks that will help people stay motivated."

It's probably still a little too early to tell, but we know that some Europeans (the game was released there on April 25) are already tiring of Wii Fit...



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