Woolworths renamed 'Wiiworths' for Wii Fit

Given the success of Wii Fit, it wouldn't be too much of a surprise to see many a store shelf being given up to allocate the new software... but renaming the whole shop and covering it in Wii Fit adverts? Wow.

That's just what Woolworths in the UK has done, re-naming themselves 'WiiWorths' especially for the launch of Wii Fit and plastering their storefronts in Wii Fit marketing material. The above photo was snapped by NeoGAF forum member 'radioheadrule83'.

We've never seen anything like this, we're in shock.

Posted by Balance Board Blog at 17:35