Rekindled by Wii Fit, the exer-gaming revolution has well and truly kicked off again. Today, Majesco Entertainment has become the latest developer to announce a Balance Board-based fitness title for the Nintendo Wii.
Jillian Michaels' Fitness Ultimatum 2009 (out this holiday season) aims to provide solid gameplay and an exercise regime, with the help of NBC's The Biggest Loser's strength trainer and life coach.
“I truly think this type of product will be instrumental in revolutionizing the fitness industry and will help combat the childhood obesity epidemic in this country,” Michaels said.
Majesco CEO Jesse Sutton said the title is aimed squarely at the growing casual gaming audience, especially women. He added that exer-gaming should create a growing opportunity for fitness celebrities, especially those who already have make their mark on TV and DVD.
We expect announcements like this to only become more frequent as time passes.
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